Solaris needed a brand identity that could balance two seemingly opposite forces: the modern and the classic. At the same time, it had to feel warm, human, and approachable. As a concept project, the goal was to explore how visual design could support a company rooted in innovation and sustainability, and help it feel both forward thinking and grounded.

I created a full visual identity for Solaris, focusing on simplicity and tone. One of the defining elements is a custom abstract background pattern that gives the brand a distinct and memorable personality. This layered graphic adds depth and flexibility across mediums, from web to print, while reinforcing brand recognition.

To complement the identity, I also designed a website that mirrors the same principles. It is clean and approachable, with a thoughtful use of space, typography, and the signature graphic language. The result is a cohesive brand presence that feels intentional and trustworthy. A concept that connects clarity, innovation, and warmth in a way that can carry across every touchpoint.